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Ed Lott, Ph.D., M.B.A. COO & CMO

Ed Lott, Ph.D., M.B.A.

Edward Lott, Ph.D., M.B.A. is CEO and Owner of Allentown, PA-based ZeroRisk Cases, Inc., an agency specializing in client acquisition for law firms nationwide that offer attorneys “ready for you” clients.

Ed has earned two Ph.D.s in Cell and Developmental Biology and Molecular Biology/Molecular Immunology from NYU and holds several patents for delivering biologicals in vitro and in vivo. He brings his scientific skills and intellect to work for his clients. In addition, Ed has an M.B.A. in Online Marketing from the University of California, San Francisco.

Ed has been a digital entrepreneur since 1994, discovering the Internet’s opportunities very early.  After spending over two decades helping attorneys grow their practice, Ed created ZeroRisk Cases, Inc. to focus more on delivering high-value cases to attorneys using his team’s proprietary technology.

Ed has reshaped the offerings of ZeroRisk Cases to focus on growing law firms through a holistic approach to digital marketing, which is evident in the reformulated lead generation processes now focusing on client acquisition.

ZeroRisk Cases, Inc. specializes in generating ZeroRisk Mass Tort Cases™, ZeroRisk MVA Cases™, and ZeroRisk Personal Injury Cases™. These services bring signed clients to attorneys who are thoroughly vetted against strict criteria utilizing exciting new, next-generation proprietary data mining and compliance technology that will lower the cost of case acquisition and deliver the highest-value mass tort and personal injury cases to attorneys.

In 2019, Ed created the Human Trafficking Project, LLC.  The Human Trafficking Project networked with safe homes throughout the US to help place victims who want to escape sex trafficking and other forms of illegal exploitation.

The Human Trafficking Project had three main focuses to help those being trafficked by recruiting:

  • Victims
  • Attorneys who can represent them
  • Those willing to safely house victims by joining the project’s network


Ed believed in Natalie’s idea so much that he decided to provide seed funding for the 365 Foundation. Natalie invited Ed to join as its Chief Operating Officer and Chief Marketing Officer, allowing Natalie to focus on building a legacy through her unique and creative skills and passion for this very important work.